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Applications for 2020 Now Open! Start or boost your career with a leading internationally recognised qualification from the IMM Graduate School.

Bachelor of Philosophy (BPhil) Honours in Marketing Management

Bachelor of Philosophy (BPhil) Honours in Marketing Management

Our Bachelor of Philosophy Honours in Marketing Management programme is an IMM Qualification on NQF level 8 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a year, but if life gets in the way, you have 4 years to wrap it up.

If you are looking to gain an edge in the marketplace, to help you compete for graduate-level jobs, then our BPhil Honours degree is the way to go! This degree can also help you tremendously if you are starting and wanting to grow your own business. For those already working, it can serve as a springboard to getting you into the next level of your organisation. The goal of this programme is to advance your knowledge and application of marketing so that you are able to perform internal and external market opportunity assessments for an organisation in order to produce an advanced strategic marketing plan.

Once you have completed this qualification and have gathered a few years of working experience, you can continue your learning with IMM Graduate School by applying to do our Master of Philosophy in Marketing programme. This will make you a serious contender for executive marketing positions globally.

View Cost Breakdown

Qualification: NQF level 8. 140 credits
Duration: Min. 1 year. Max. 4 years.

Full qualification cost:
R45 335*
View breakdown

Learning Outcomes

There are ten learning outcomes in this programme

  • Demonstrate advanced management knowledge and how it links to the discipline of marketing
  • Understand the requirements of, and take full responsibility for, a senior marketing management position, as well as lead a marketing team in an organisation.
  • Provide an assessment of an organisation’s internal conditions and capabilities, as well as the external environment, and link its resources with desirable marketing options.
  • Demonstrate an advanced understanding of the national and international economic context and systems within which organisations operate and be able to link these to marketing opportunities.
  • Demonstrate the critical selection of secondary and primary research information and process the information for the purpose of producing a marketing research report
  • Produce an advanced strategic marketing plan, communicate the plan to all relevant role players and implement the plan.
  • Produce and communicate information in a business environment with respect to conventions around intellectual property, copyright and plagiarism.
  • Evaluate the success of the strategic marketing process as an input for future decisions
  • Illustrate the mastering of life-long learning strategies in the field of marketing management.
  • Identify and address ethical issues in the field of marketing management and base decisions and actions on appropriate marketing management values.

The BPhil Honours in Marketing Management comprises five compulsory modules and one elective module and is structured as follows:

  • Submission of assignments in certain modules. (Refer to the calendar of events).
  • An open book examination in certain modules. (Refer to the examination timetable).
  • Completion of an Advanced Marketing Applications Report. No assignment or examination required. There will be a practical assessment.
  • Completion of an Advanced Marketing Research Report. No assignment or examination required. There will be a practical assessment.


This programme comprises of five compulsory modules and one elective, and is structured as follows:

  • Advanced Global Marketing (20 credits)
  • Advanced Marketing Applications Report (30 credits)
  • Advanced Marketing Research: Theory (20 credits)
  • Advanced Marketing Research: Report (30 credits)
  • Advanced Strategic Marketing (20 credits)
  • Elective (20 credits)


You will need to select one of the following modules:

  • Advanced Brand Management (20 credits)
  • Advanced Digital Marketing (20 credits)
  • Advanced Services Marketing (20 credits)


Fees for BPhil Honours in Marketing Management SA Fee per module
Application fee for BPhil Honours R560.00 (non-refundable)
Application fee for BPhil (IMM Graduate School graduates) R280.00 (non-refundable)
New student registration fee (once-off payment) R1 675.00
Semester fee R550.00 (non-refundable)
Assessment fee per module except Research Report & Applications Report R5 525.00 per module
Advanced Marketing Research Report R10 920.00 (annual assessment)
Advanced Marketing Application Report R8 980.00
Late registration – assessment fee per module R500.00 per module

View other African country fees

* Assumes completion over a 1 year period and
** Prices subject to increases on an annual basis