Notice: Supplementary exams will be from 10 to 15 December. The cost for the supplementary exam is R250 / $20 per module.

read more regular text here

DON’T MISS OUT! Event: Marketing the Future - Unlocking the human element in a digital world.

JHB - 3 Oct.

Bachelor of Commerce (BCom) in Marketing and Management Science

Bachelor of Commerce (BCom) in Marketing and Management Science

The purpose of this qualification is to provide students with a comprehensive and in-depth knowledge of the principles, major theories and paradigms, skills, methods and technology of the science and profession of the fields of marketing and business management with options in sales, project management and supply chain. It further aims to develop applied economic, management, supply chain marketing, sales and project management skills, as well as generic cross-functional knowledge and skills.

NQF level 7.
Min. 3 years. Max. 8 years.

Full qualification cost:
R63 875*
View breakdown

Learning Outcomes

There are nine learning outcomes in this programme

  • Demonstrate an understanding of a broad scope of management knowledge and how it applies to the disciplines of management, marketing and supply chain management.
  • Demonstrate a comprehensive understanding of the knowledge regarding economics, financial management, research as applied to marketing and supply chain activities in relation to the organisation and the business environment in general.
  • Collect, analyse, organise and critically evaluate relevant economic, financial and marketing related information to make sound decisions in the organisation.
  • Find solutions to management, marketing, operational and supply chain problems in organisations.
  • Evaluate, apply, and integrate marketing and supply chain knowledge and skills and general business principles to real life situations taking into account societal, ethical, and cultural considerations
  • Conceptualize and design strategic business and marketing plans and be able to evaluate the success of the plans.
  • Students must produce and communicate information in a business environment with respect to conventions around intellectual property, copyright and plagiarism.
  • Critically analyse contemporary marketing information and evaluate the potential future outcomes of business, marketing and supply chain management decisions.
  • Show an understanding of the scope of responsibilities required of a management position in the marketing, supply chain, human resources operations, project management functions, and understand the accountability to senior management in an organisation.


The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. The BCom in Marketing and Management Science comprises 19 compulsory modules and is structured as follows:

Modules Year 1

  • Marketing 1 (20 credits)
  • Academic Literacy (AL – non-credit bearing)
  • Business Management 1 (20 credits)
  • Business Statistics (20 credits)
  • Economic Principles (20 credits)
  • Financial Management 1 (20 credits)
  • Electives:
    • Supply Chain Management 1 (20 credits) or
    • Project Management 1 (20 credits) or
    • Sales Management 1 (20 credits)

Modules Year 2

  • Marketing 2 (20 credits)
  • Business Management 2 (20 credits)
  • Business Research: Theory (20 credits)
  • Financial Management 2 (20 credits)
  • Digital Marketing Application (20 credits)
  • * Project Management (20 credits)
  • Electives:
    • Supply Chain Management 2 (20 credits) or
    • Project Management 2 (20 credits) or
    • Sales Management 2 (20 credits)

Modules Year 3

  • Marketing 3 (20 credits)
  • Business Management 3 (20 credits)
  • Business Research: Project (20 credits)
  • Business Project (20 credits)
  • Operations Management (20 credits)
  • Electives:
    • Supply Chain Management 3 (20 credits) or
    • Project Management 3 (20 credits) or
    • Sales Management 3 (20 credits)

* Only for students who are not doing project management as their elective major


Fees for BCom Programmes SA Fee per module
New student registration fee (once-off payment) R1 675.00 (non-refundable)
Semester fee R550.00 (non-refundable)
Assessment fee per module R3 100.00
Late registration fee per module an addition R500.00 per module

View other African country fees

* Assumes completion over a 3 year period and
** Prices subject to increases on an annual basis