Notice: Supplementary exams will be from 10 to 15 December. The cost for the supplementary exam is R250 / $20 per module.

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DON’T MISS OUT! Event: Marketing the Future - Unlocking the human element in a digital world.

JHB - 3 Oct.

Bachelor of Business Administration (BBA) in Marketing Management

Bachelor of Business Administration (BBA) in Marketing Management

The main purpose of the qualification is to empower qualifiers with graduate-level knowledge, specific skills and applied competence in the field of Marketing Management to enable them to pursue practical and rewarding careers in the marketing business environment. The purpose of the qualification is also to provide graduates competence  in marketing, business management and financial management.

NQF level 7.
Min. 3 years. Max. 8 years.

Full qualification cost:
R70 075*
View breakdown

Learning Outcomes

There are fourteen learning outcomes in this programme

  • Demonstrate an intermediate but broad scope of management knowledge and how it applies to the discipline of marketing.
  • Demonstrate an intermediate understanding of the knowledge literacy regarding economics, financial management, management principles in general, business communication, marketing research and marketing activities.
  • Select, apply and evaluate typical methods and procedures involved in marketing. Solve marketing problems in organisations.
  • Demonstrate an understanding of the code of ethical behaviour in the field of marketing and base decisions and actions on appropriate marketing management values.
  • Produce a strategic marketing plan and evaluate its success.
  • Produce and communicate information in a business environment upholding the conventions regarding intellectual property, copyright and plagiarism.
  • Demonstrate a broad understanding of business management knowledge, functional areas within an organisation and how it applies to the business environment. Furthermore, be able to take a strategic view of an organisation and align the strategies with the objectives.
  • Select, apply and evaluate typical methods and procedure to assist in making informed marketing decisions and demonstrate a broad understanding of economics in order to understand how it applies not only to the business world but also to everyday life.
  • Solve marketing problems in various types of organisations, such as retail-driven, service-related, business-to-business, government related and NPO’s.
  • Demonstrate a broad understanding of financial management knowledge and how it applies to the marketing and business environment.
  • Produce a strategic marketing and business plan and evaluate the success of the plan.
  • Produce and communicate information in a business environment by applying proper communication skills acquired which should also include the correct application of intellectual property, copyright and avoidance of plagiarism.
  • Demonstrate an advanced understanding of the economic context and systems within which organisations operate and be able to link it to marketing opportunities.
  • Understand the scope of responsibilities that go with a management position in the marketing field, and understand the accountability to senior management in an organisation.


This programme consists of 21 modules and is structured as follows:

Modules Year 1

  • Marketing 1 (20 credits)
  • Academic Literacy (non-credit bearing)
  • Business Communication (20 credits)
  • Business Management 1 (20 credits)
  • Business Statistics (20 credits)
  • Economic Principles (20 credits)
  • Financial Management 1 (20 credits)

Modules Year 2

  • Marketing 2 (20 credits)
  • Brand Management (20 credits)
  • Business Management 2 (20 credits)
  • Financial Management 2 (20 credits)
  • Integrated Marketing Communications (20 credits)
  • Marketing Research: Theory (20 credits)

Modules Year 3

  • Marketing 3 (20 credits)
  • Business Management 3 (20 credits)
  • Business Project (20 credits)
  • Financial Management 3 (20 credits)
  • Global Marketing (20 credits)
  • Marketing Research: Project 3 (20 credits)
  • Elective 1 (20 credits)
  • Elective 2 (20 credits)


You will need to select 2 of the following modules:

  • Business-to-Business Marketing (20 credits)
  • Digital Marketing (20 credits)
  • Retail Marketing (20 credits)
  • Services Marketing (20 credits)


Fees for Degree Programmes SA Fee per module
New student registration fee (once-off payment) R1 675.00 (non-refundable)
Semester fee R550.00 (non-refundable)
Assessment fee per module R3 100.00
Late registration fee per module an addition R500.00 per module

View other African country fees

* Assumes completion over a 3 year period and
** Prices subject to increases on an annual basis