Course Category: Marketing & Advertising

Marketing & Advertising

Try Before You Buy

Applied Digital Marketing Certificate

12 Months

$3 334.00 including VAT

Applied Digital Marketing Certificate

Try Before You Buy i

Sorry, not available as Try Before you Buy

8 Modules

12 Months

13 Assignments

This course is an online blended learning course with interactive content, webinars, gamification, one-on-one coaching with your lecturer and more
This exciting course is a 12-month non-accredited certificate designed to equip you with the latest digital marketing knowledge and skills
Application underpins the essence of this course – which when completed gives you a hands-on, skills-based portfolio. In other words, this course affords you the opportunity to build a portfolio of your own work
This course has been designed to specific industry requirements for minimum entry as a junior digital marketer
Students will complete a 12-month project with specific hand-in dates and milestones, assessments and quizzes and one-on-one lecturer reviews
This course affords the student the opportunity to apply for a job in digital marketing or to apply to RPL into another IMM Academic Programme
In addition, you will develop a good understanding of the function of marketing with specific focus on digital marketing
At the end of this course you will know how to:
- build and manage main social media channels (Facebook, LinkedIn, Instagram, Twitter and YouTube)
- do basic design and content creation for social media using online tools
- apply basic writing skills for online copy and blogging
- apply online research techniques including keyword research, blog topic research, social monitoring and clickstream analysis
- understand how to plan and implement SEO strategies and create content for search ranking purposes
- report with google analytics and social media insights tools
- do online segmentation and targeting
- approach online testing strategies
- build a basic website using Wix
- navigate the backend of a WordPress site
- navigate and utilise online tools in the Google Suite such as Gmail, Google Drive and Google Docs
- utilise Mailchimp to create an email campaign
- utilise Grammarly to typo proof your copy
- utilise HubSpot as an online CRM tool
- utilise Hootsuite as a Social media management tool
- understand the in’s and out’s of PPC (pay-per-click) advertising and how to use tools like Google Ads and Wordstream

Learn More

Try Before You Buy

High Performance Selling Techniques

6 weeks
Up to 20 verified hours contribute towards CPD Points

$400.00 including VAT

High Performance Selling Techniques

Try Before You Buy i

Sorry, not available as Try Before you Buy

4 Modules

6 weeks

2 Assignments

Up to 20 verified hours contribute towards CPD Points

Time, territory and self-management
Tried and tested prospecting skills
How to prospect using technology and platforms such as LinkedIn
Elements of a great presentation
Practical techniques for meeting objections
Practical approaches to closing
The importance of service and follow-up
Skills for retaining customers
How to turn follow-up and service into sales
The art of handling returns and complaints fairly
Introductory concepts for planning, staffing and training a sales force
What’s required of you when moving from salesperson to sales manager
Fan introduction to the functions of sales management

Learn More

Try Before You Buy

The Art of Selling

6 Weeks
Up to 20 verified hours contribute towards CPD Points

$400.00 including VAT

The Art of Selling

Try Before You Buy i

4 Modules

6 Weeks

2 Assignments

Up to 20 verified hours contribute towards CPD Points

About personal selling and the impact the selling profession has on the economy
The advantages and disadvantages of personal selling
Different types of sales careers
Technology trends in selling
The characteristics and behaviour of a great salesperson
The selling cycle including:
- Prospecting
- Planning the sales call
- Approach
- Presentation
- Closing
- Following up
How to use verbal and non-verbal communication when selling.
The role of social selling, why it is so important and its impact on the selling cycle
How to influence the customer buying process through:
- Sales presentations
- Adapting
- Negotiating
- Handling objections
Psychological influenced and buying models of consumers
What motivates customers to buy
The importance of sales knowledge and various sources of information

Learn More

Try Before You Buy

Fundamentals of Marketing

12 Weeks
Up to 60 verified hours contribute towards CPD Points

$280.00 including VAT

Fundamentals of Marketing

Try Before You Buy i

10 Modules

12 Weeks

2 Assignments

Up to 60 verified hours contribute towards CPD Points

The marketing concept, process and environment
The importance and process of market research
The concept and process of strategic marketing planning
Key elements of a marketing plan
Developing a marketing plan for a product or service
Consumer behaviour and its influencing forces
How consumers are segmented and targeted
How to position products or services to appeal to specific consumers
Craft products or services for competitive advantage
The role, processes, influencing factors and objectives of products, services, price and distribution in the marketing mix
The marketing communications process and decision-making
How Integrated Marketing Communication (IMC) can develop the optimal marketing communication mix for an organisation
The advertising process

Learn More

Try Before You Buy

Strategic Brand Management

12 Weeks
Up to 60 verified hours contribute towards CPD Points

$280.00 including VAT

Strategic Brand Management

Try Before You Buy i

9 Modules

12 Weeks

2 Assignments

Up to 60 verified hours contribute towards CPD Points

The concept of Strategic Brand Management and its importance, relevance and advantages
The concept of brand equity and brand value and how to measure it
The lifetime value of brand loyalty
The brand identity development process and brand positioning
How to craft a brand positioning statement and value proposition
How to reach, create and communicate a positioning map
How the three brand components of identity, image and personality are built over time
The launch process for a new brand, the most effective media choices for the introductory campaign and how to track the market penetration of a new brand
The main growth strategies of established brands and their importance, advantages and influences
How brand architecture establishes the optimal inter-relationships of brands within a single company
The process of brand extension and the degree to which a brand can be extended
How umbrella brands work, how co-branding works and when to shift to a new brand
The concept of global brands, how brands adapt to foreign markets and the role the internet plays in brand globalisation
The risks and benefits of foreign brand licensing and the differences between brand equity at home and abroad
The brand acquisition process, its strategy, influencing factors and the way a firm structures its brand portfolio
How the same components that build product brands can be applied to national brands and personal brands

Learn More

Try Before You Buy

Social Media Marketing

12 Weeks
Up to 60 verified hours contribute towards CPD Points

$680.00 including VAT

Social Media Marketing

Try Before You Buy i

12 Modules

12 Weeks

2 Assignments

Up to 60 verified hours contribute towards CPD Points

The term ‘social media’, including organic and paid-media and their benefits
How to effectively engage with the social media platforms – Facebook, LinkedIn, Instagram, Twitter and YouTube
How social media can support other forms of digital media
How to harness the business value of social media and use it to increase traffic to company websites
Set up, navigate, extract data analytics and manage Facebook, LinkedIn, Instagram, Twitter and YouTube accounts
How to effectively engage with users through a range of social media channels
Content strategy and the different types of content that can be used in social media activities
How to create a content marketing plan
The relevance that SEO, landing pages and micro-sites play in social media
How to use insights gained from social media listening and monitoring platforms to increase social media engagement
How to map customer touchpoints and journeys
How to create a customer engagement plan
The types of paid-media advertising available on social media and use it effectively
How to automate social media posts
How to integrate online and offline media channels

Learn More

Try Before You Buy

Digital Marketing Analytics

12 Weeks
Up to 60 verified hours contribute towards CPD Points

$680.00 including VAT

Digital Marketing Analytics

Try Before You Buy i

12 Modules

12 Weeks

2 Assignments

Up to 60 verified hours contribute towards CPD Points

Digital analytics and its importance to marketers
Core web metrics and how to use them
How to measure the effectiveness of digital marketing plans and drive return on investment for organisations
The importance of adopting a testing strategy and the various testing options available
How to evaluate online presence and web performance through a range of quantitative and qualitative indicators
How to assess social media presence through a range of qualitative indicators
Customer lifestyle communications and apply basic CRM principles, harness marketing automation and integrate a multi-channel database
How to develop a digital marketing funnel and database to measure and control the digital customer experience
How to calculate ROI for an online campaign

Learn More

Try Before You Buy

Digital Marketing Planning

12 Weeks
Up to 60 verified hours contribute towards CPD Points

$450.00 including VAT

Digital Marketing Planning

Try Before You Buy i

12 Modules

12 Weeks

2 Assignments

Up to 60 verified hours contribute towards CPD Points

The main success factors in managing a digital campaign
The difference in communications between digital and traditional media
Why you should integrate online and offline communications
The advantages and disadvantages of different types of digital media channels
How to effectively plan and implement your digital marketing activities using strategic planning models
How to summarise information and insights gathered into a concise, focused and measurable digital marketing plan
The various business models for online revenue generation and derive an effective model for your campaign
The digital consumer, their expectations and the changes in consumer behaviour caused by digital technology
The role of customer insights in your planning process and apply these insights effectively
online marketplace maps
How to assess your competition and identify your marketplace opportunities by conducting a digital channel SWOT, environmental analysis and resource assessment
How to develop a digital vision, define your objectives and set goals
How to harness the power of targeting and segmentation in digital marketing
How to develop an effective digital marketing mix

Learn More

Try Before You Buy

Essentials of Digital Marketing

12 Weeks
Up to 60 verified hours contribute towards CPD Points

$450.00 including VAT

Essentials of Digital Marketing

Try Before You Buy i

12 Modules

12 Weeks

2 Assignments

Up to 60 verified hours contribute towards CPD Points

The digital marketing world – its terminology, relevance, developments, advantages, challenges and differences to traditional marketing
The many applications of digital marketing and media types and how it fits into the overall communications mix
The complexities of paid search marketing, SEO, keywords, display advertising and pay-per-click, and how to target and optimise your ads
The key success factors of social media marketing and explore what each social media platform can do
The role of content marketing and how it supports digital media
The role, application and benefits of email marketing, affiliates, sponsorship marketing and marketing automation
The online customer experience, journey mapping and buying personas
An integrated and effective digital marketing strategy
Methods, measure performance and develop digital metrics and KPI’s
The process and stages of digital adoption and how the internet can be used as a vehicle for revenue generation

Learn More

Try Before You Buy

Search Engine and Content Marketing

12 Weeks
Up to 60 verified hours contribute towards CPD Points

$450.00 including VAT

Search Engine and Content Marketing

Try Before You Buy i

12 Modules

12 Weeks

2 Assignments

Up to 60 verified hours contribute towards CPD Points

The different types of online assets available to businesses and the role each plays
The purpose of SEO
The differences between SEO and paid search marketing, and assess their benefits and limitations
The role and importance of keyword and key phrase research in both SEO and paid search activities
How to implement keyword and key phrase research using a range of research tools
The fundamental steps in creating paid search campaigns, including advert, creative and targeting options
The role of content in SEO, the importance of linking keywords to content, and distinguish between digital and traditional marketing content
The different types of content that an organisation can use and the benefits and limitations of content marketing
How to use content marketing to support the online user journey and target audience needs
How to measure and optimise the effectiveness of SEO, content marketing and paid search activities using key performance indicators and metrics

Learn More

User Account

Online Short Course Categories

Corporate Packages

Try Before You Buy

Academic Qualifications

General

Current Students

Student Support Centres

Alumni

Course Category: Marketing & Advertising

Marketing & Advertising

FAQ's

Our Partners

Online Short Course Categories

Corporate Packages

Try Before You Buy

Academic Qualifications

General

Current Students

Student Support Centres

Alumni