Connecting with customers

12 weeks
Up to 60 verified hours contribute towards CPD Points
$ 400

Try Before You Buy i

There’s nothing like human connection - value adds and perks are great, but nothing can beat great customer service, and nothing builds your brand quite like it. After all, a Happy Customer equals a Happy Business. Why? Because when your customer is happy, they’ll return, again and again. And a thriving business is simply built on multiple returning customers, not so? Building brand loyalty is like building a relationship – founded on trust, expectations met and mutually beneficial. This online short course is designed to help you connect more effectively with your customers in order to improve the customer experience and encourage loyalty, profitability and satisfaction. You’ll explore the principles that support sound relationship building and be given the opportunity to evaluate how well your organisation connects with its customers. You’ll unpack the idea of value-creation and understand its key objectives and benefits to you and your customers. And you’ll be given practical tools to help you create a customer-focused culture within your organisation and the know-how needed to evaluate and manage loyalty and customer satisfaction.

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This online short course is designed for individuals or organisations directly involved in customer interaction. Spanning across industries from sales and retail, to marketing and services, it’s perfect for anyone wanting an in-depth understanding of their customers and a way to connect practically and effectively with them. The course is presented by The Open University, a UK-based online learning and research university and an industry leader in executive education and upskilling the workforce. It’s their ultimate goal to be world leaders in the design, content and delivery of supported open learning. Yes, relationship building is hard work. But it’s totally worth it and exciting. By the end of the course, you’ll realise that engaging with your customers is mutually beneficial. So for a win-win all round, connect with us today and we’ll help you connect with your customers like never before.

What you will learn:

  • The potential benefits and challenges of connecting with customers and apply it to your organisation
  • The customer lifecycle and describe how it is currently managed in your organisation
  • The principles and features of good relationship management to evaluate how it is practised in your organisation
  • The concept of loyalty and retention to your own customer base
  • How to create value for your customers through a number of strategic techniques including increasing the relevance of current products and services to the market, increasing the speed to market, greater customer satisfaction and exceeding expectations, more efficient processes and more engaged employees
  • How to draw up a plan of action to improve engagement with a key customer or group of customers

Where this course could take you:

Here are some career opportunities this short course will help you work towards:
  • Customer-centred industries including sales, retail, marketing and services
  • Those engaged in face-to-face customer or client interaction including managers, consultants, salespeople and receptionists

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